Were you aware that over 70% of all Internet users in the USA have made purchases
online as a result of bulk email marketing? Buildeing an email marketing campaign is
a great way to dramatically increase the taffic to your Internet business.
E-Tools software has invested many years of research and development
into our full line of bulk email marketing software tools. As a result, we have developed the
most comprehensive collection of bulk email marketing software programs available.
Building your bulk email marketing campaign does not require a degree in
computer programming. With a computer, an Internet connection, and a
desire to succeed. We have built our bulk email software programs to be easy
for a computer novice to use - but powerful enough to satisfy the most experienced
computer user. If you're not contacting existing and potential customers or members
with a bulk email marketing program, you can be assured that your competition is.
Bulk email marketing has become the best method of communication in today's
competitive online marketplace for one reason - bulk email marketing works!
Mass Mailer is a powerful bulk email: A bulk emailer and also an email address
validator. It's perfect for individuals or businesses
sending out customized bulk e-mail messages to their customers, including business
notices, newsletters, internet marketing, CRM and other essential information. Mass Mailer keeps
your customers up-to-date with the click of a button. As a bonus, it also detects
many of the common bad email addresses that exist on many emailing lists, providing
a detailed tracking of the entire bulk email campaign process and reporting who and when you email
was opened and log on each email sent.
Our bulk mailer software program processes mailing lists of any size. There is no limit to
the number of recipients that you can specify. Its easy to use interface gets you get up
and running quickly. Launch our bulk email software program Mass Mailer, write or load your
message, select a mailing list and push send.
Mass eMailer accepts an unlimited number of projects, importing/exporting huge recipient
lists (emailing lists) from dBase tables, text and Comma Separated Values (CSV) files, as
well as email address books from Outlook, Outlook Express, Eudora, Netscape Messenger and Palm
Desktop, providing easy (and extensive) mail-merging features, using all fields of the
email database - Given a certain emailing list, containing email, name and job, for instance,
the software generates a customized email to each recipient in seconds.
The past few years bulk email marketing has become big business.
Every day new websites are created. Website owners have descovered that to compete
they have to use the process of bulk email marketing. It has becoming too difficult
to send email newsletters to their list of 10,000 opt-in customers one-by-one with
Outlook Express. Its time to purcahse a bulk email software program.
Mass-emailer is a powerful bulk email software program that can send your message
directly from your PC to the recipient's mail server (bypassing the need for
a SMTP server). This takes the load off of your email server and speeds up the message
sending. It gives instant confirmation of delivery by checking the email address before
it sends that eliminates the "Mail undeliverable" messages you get email account. It
also shows confirmation that your email message was sent.
To use Mass E-Mailer in the direct send mode, you need to have access to the port
25. If you're emailing with large free ISP and intranets such as AOL, CompuServe, Prodigy,
etc.. Mass Mailer can still be used as long as port 25 is open. These ISP are set up as
intranets, all Mass E-mailer needs is a true Internet connection. Mass Mailer Turns your PC into
a "real" mail server like your Internet service provider uses. Send your email out directly
through your Internet connection.
WARNING: If you bought lists of large numbers of email addresses, you were cheated. They are
bogus. They were computer generated, or harvested without permission from websites
and discussion groups.
WARNING: If you bulk email people who didn't give you permission, you will
end up losing your web host account and internet connection. Your business name will stink.
The person who sold the addresses to you lied to you. Demand a refund, or get your credit-
card company to instigate a charge-back.
Only email people who expressly give you permission to do so (i.e. who opt-in
to your mailing list).
Before writing your bulk email newsletter, you must know your audience. Know their
interests, their knowledge of the subject and their reading level. Get to know at
least a representative sample of your audience on a personal level.
Use a personal touch, if appropriate. Write your bulk emailnewsletter as though it was
going to one individual directly from you. Because it is. By including personal
information or adding a personal touch, you develop a relationship with your
audience. This is one way to develop their trust in what you have to say. Once
they feel that they know you as a person, they may be more likely to call on you
for additional information.
Now what I'm about to tell you about bulk email marketing may shock you. But it's the key point.
I think if you have something of importance for your bulk email list customers, you should tell them as fast as
possible. If that means you email twice in one day---again, assuming you just got news your
email customers would want to hear---then you bulk email them twice in one day.
I did that once. I sent a bulk email to my list in the morning. A few hours later I
received an email with such thrilling news in it that I couldn't resist sending out a
follow-up email. I did. I knew I might be flamed, but felt it was worth the risk.
As a result, 12 people thanked me. No one un-subscribed.
Look. If you are doing business online and have news of value to send a bulk email to your customers, why
*aren't* you telling them?
I think the only reason you wouldn't tell them is --- fear of being flamed, which means
fear of receiving hate email.
If you are afraid of being flamed, then you probably know you don't have anything of value for your bulk email list.
Think about it.
I'll repeat my statement: If you are afraid of being flamed, then you probably know you don't have anything of value for your bulk email list.
Let me explain:
If I'm on your bulk email list because I want to hear of your new products or services,
and you have a new product or service and don't tell me, I have every right to be upset.
I should have been given first shot at the offer.
For example, I'm a realtor and signed up for mortgage rate quotes sent to my eamil account.
Well, I signed up for Jack's interest rate qutoes by email and to be notified of any rate changes.
You might imagine my surprise--- and disappointment--- one day when I saw lower rates, from
another motgage company and I never heard about by email from Jack. While I was glad to discover the new rate,
I was upset that no one notified me by email. After all, that's why I signed on to get his emails
in the first place. I un-subscribed.
BUT if you have a list of people who have *asked* to receive relevant information
and offers from you, then not sending them a bulk email when you have news for them is a big
mistake.
I'm *not* advocating emailing your list mindlessly, just because *you* think you have something to say.
So what are you waiting for. Its time to start collecting emails the right way for bulk email
marketing.
